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Competent advertisers hire competent agencies
Top Ten Questions to Ask Your Paid Search Vendor is the latest post at 4hoteliers.com (by Max Starkov & Sara O’Brien of HeBS Digital). Question #1 is: Is my Account Manager Google AdWords...
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SEMs are misunderstood artists, SEOs create unappreciated art
Artists have been misunderstood and unappreciated since time immemorial, whether they work with oils, sculpture, or search engine marketing and optimization. Some artists paint abstract images to which...
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SEM & SEO are distrusted sciences performed by distrusted scientists
Just as it goes for artists, scientists have been misunderstood and unappreciated since time immemorial, whether they work in physics, biology, or search engine marketing and optimization. I’ll...
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At ad agency, it takes 10 people to do the work of 3 people
Q: When is the whole less than the sum of its parts? A: At ad agency, where it takes 10 people to do the work of 3 people. How many ad agency staff does it take to change a light bulb? The answer is...
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The hardest parts of the search arts
The 4 Hardest Parts Of SEO as told by Eric Enge could easily be extended to SEM and collectively be called the “4 Hardest Parts of Search Stuff.” Tell me if these don’t also ring true for SEM: 1....
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Data were plural until they got googled
“Data is good” is heard more often than “data are good.” The word is often conjugated as a singular instead of the proper (but admittedly off-putting) plural. Google does it, so the entire English...
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Google at Goodwill
The word on the street is Google hands out so much swag to the uninterested that the racks of thrift shops often include Google-logo’d merchandise. These three pictures were snapped at a thrift shop...
View ArticleHurried ads are dumb ads
When was the last time you created an AdWords account and then paused for a moment while it didn’t yet have a single item inside? This isn’t a milestone usually arrived at without knowing what the...
View ArticleOthers are jealous of (and right about) SEM
Search Engine Marketing is one of many channels at advertisers’ disposal and they often want to review the results of all marketing efforts simultaneously in “cross-channel,” “multi-channel,” and/or...
View ArticleSearch engine April Fool’s so bad, search engines so good
This year’s search engine April Fool’s Day pranks will be revealed on Wednesday. If Google and Bing can learn anything from their own materials, it’s that quality should take priority over quantity. In...
View ArticleDoes a future SEO need to go to college?
As high schools empty this month, many graduates are certain about what they’ll do next. Or not. Few people involved with search engine optimization or marketing took the most direct, linear career...
View ArticlePPC Ad Copy for Attorneys
Law firms can get into advertising-related trouble in ways other companies can’t and must answer to authorities who advertisers in other fields don’t answer to. Search-triggered text-based PPC ads for...
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