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Client: “You put WHO on my account!?”
Mike Seddon recently listed “The 3 Biggest Adwords Company Rip Offs” and #3 advises prospective buyers of SEM services to “Be very careful when a company states it is a Google Accredited Partner. This...
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Yandex now has a PPC certification for English speakers
Yandex (Russia’s Google) has extended their PPC expert certification to English speakers. It designates an individual person as credible and competent in Yandex in the same way as the Google AdWords...
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What’s comes after the AdSense Certified Partner Program?
The evolution of the Google Partners Program and the Analytics Qualification have both produced great marks of quality in each industry. These certifications try to ensure people and companies are...
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The search hucksters who earn SEM’s slimy reputation
HeatherHarpoon needs help: “I need someone to pass my Google Advertising Fundamentals Exam…I know that every exam is 50 $. once You Complete the exams i will pay it as well (100$ in all for 2...
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Google Partners Program ambassadors do what prison trustees do
I’ve never been to prison, but I’ve seen movies! In some prison systems (yes, to this day) guards select the best-behaved inmates and designate them as trustees who control the other inmates. The...
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AdWords certification info from last quarter is already out of date
What a difference a year makes! This isn’t a late retrospective of the past year, it’s a response to a presentation that introduces a 10-part series on AdWords certification. If the following parts (to...
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Best SEM ad ever?
British SEM firm Top Position may have the best ad on the Internet: Their about page includes the priceless sentence “Our search engine optimisation team is combined of Award willing UK journalists who...
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Google’s unintelligible captchas
Did you hear the one about the gate guard who slurs his command for the secret passcode in broken Latin? The Google Partners Program, MCC and AdWords dashboards, and Google Analytics all seem to serve...
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RIP: Google’s Reporting and Analysis certification
The Reporting & Analysis certification is dead. But… Google continued selling exam sittings for the defunct certification for months. A source at Google via email only says: “Due to substantial...
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Competent advertisers hire competent agencies
Top Ten Questions to Ask Your Paid Search Vendor is the latest post at 4hoteliers.com (by Max Starkov & Sara O’Brien of HeBS Digital). Question #1 is: Is my Account Manager Google AdWords...
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Application deadline for the Google Policy Fellowship is April 14
The deadline to apply to the Google Policy Fellowship is April 14, 2014. This program offers college students the opportunity “to work at public interest organizations at the forefront of debates on...
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Do Googlers give more grad speeches?
Soon the Internet will bloom with advice for new grads. A quick look for graduation/commencement speeches given by search engine folks only finds Googlers. Chronologically reversed: Eric Schmidt at UC...
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New grads settle for Google
As the blogosphere runneth over with posts about entry level employment this graduation season, we’re sure to hear about how one company can take their pick. Google is infamous for attracting the...
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SEMs are misunderstood artists, SEOs create unappreciated art
Artists have been misunderstood and unappreciated since time immemorial, whether they work with oils, sculpture, or search engine marketing and optimization. Some artists paint abstract images to which...
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SEM & SEO are distrusted sciences performed by distrusted scientists
Just as it goes for artists, scientists have been misunderstood and unappreciated since time immemorial, whether they work in physics, biology, or search engine marketing and optimization. I’ll...
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Do advertisers who represent themselves have fools for clients?
Why should advertisers hire Google Certified Professionals when paying someone to manage their Google spend? In addition to good reasons listed by a recent India-based SEM’s post, a Canadian SEM on a...
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Client: “You put WHO on my account!?”
Mike Seddon recently listed “The 3 Biggest Adwords Company Rip Offs” and #3 advises prospective buyers of SEM services to “Be very careful when a company states it is a Google Accredited Partner. This...
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Yandex now has a PPC certification for English speakers
Yandex (“Russia’s Google”) has extended their PPC expert certification to English speakers. It designates an individual person as credible and competent in Yandex in the same way as the Google AdWords...
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At ad agency, it takes 10 people to do the work of 3 people
Q: When is the whole less than the sum of its parts? A: At ad agency, where it takes 10 people to do the work of 3 people. How many ad agency staff does it take to change a light bulb? The answer is...
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The hardest parts of the search arts
The 4 Hardest Parts Of SEO as told by Eric Enge could easily be extended to SEM and collectively be called the “4 Hardest Parts of Search Stuff.” Tell me if these don’t also ring true for SEM: 1....
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